Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,305 jobs have been generated through self-employment loans in Eluru. 42.5% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
78% of registered enterprises are in services while 22% are in manufacturing. Only 2% of employment is in small and medium enterprises. 68% of school-age children are enrolled in higher secondary school (classes 9–12).
In Eluru, which ranks 21 of 27 in Andhra Pradesh for youth opportunity, the overall opportunity score is 45.3 out of 100. On women-owned enterprises at 21.7%, it sits close to the national mark. The district has 49,781 registered service enterprises.