Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
2,734 jobs have been generated through self-employment loans in Guntur. 34.8% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
77% of registered enterprises are in services while 23% are in manufacturing. Only 10% of employment is in small and medium enterprises. 100% of school-age children are enrolled in higher secondary school (classes 9–12).
In Guntur, which ranks 3 of 27 in Andhra Pradesh for youth opportunity, the overall opportunity score is 51.1 out of 100. On women-owned enterprises at 32.7%, it sits close to the national mark. The district has 98,058 registered service enterprises.