Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
3,558 jobs have been generated through self-employment loans in Mehsana. 63.8% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
76% of registered enterprises are in services while 24% are in manufacturing. Only 17% of employment is in small and medium enterprises. Only 56% of school-age children are enrolled in higher secondary school (classes 9–12).
In Mehsana, which ranks 4 of 33 in Gujarat for youth opportunity, the overall opportunity score is 53 out of 100. On women-owned enterprises at 21.1%, it sits close to the national mark. The district has 52,319 registered service enterprises.