Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
577 jobs have been generated through self-employment loans in Morbi. 67.2% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
72% of registered enterprises are in services while 28% are in manufacturing. Only 23% of employment is in small and medium enterprises. 61% of school-age children are enrolled in higher secondary school (classes 9–12).
In Morbi, which ranks 12 of 33 in Gujarat for youth opportunity, the overall opportunity score is 49.1 out of 100. On women-owned enterprises at 27.2%, it sits close to the national mark. The district has 42,049 registered service enterprises.