Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
261 jobs have been generated through self-employment loans in Porbandar. 60.2% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
81% of registered enterprises are in services while 19% are in manufacturing. Only 7% of employment is in small and medium enterprises. Only 46% of school-age children are enrolled in higher secondary school (classes 9–12).
In Porbandar, which ranks 16 of 33 in Gujarat for youth opportunity, the overall opportunity score is 47.7 out of 100. On women-owned enterprises at 11.7%, it sits close to the national mark. The district has 16,455 registered service enterprises.