Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
12,452 jobs have been generated through self-employment loans in Rajkot. 61.5% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
58% of registered enterprises are in services while 42% are in manufacturing. Only 11% of employment is in small and medium enterprises. 66% of school-age children are enrolled in higher secondary school (classes 9–12).
In Rajkot, which ranks 8 of 33 in Gujarat for youth opportunity, the overall opportunity score is 52.5 out of 100. On women-owned enterprises at 31.5%, it sits close to the national mark. The district has 1,63,826 registered service enterprises.