Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
232 jobs have been generated through self-employment loans in Surendranagar. 67% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
72% of registered enterprises are in services while 28% are in manufacturing. Only 7% of employment is in small and medium enterprises. Only 43% of school-age children are enrolled in higher secondary school (classes 9–12).
In Surendranagar, which ranks 28 of 33 in Gujarat for youth opportunity, the overall opportunity score is 44.8 out of 100. On women-owned enterprises at 37.2%, it sits close to the national mark. The district has 33,396 registered service enterprises.