Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
278 jobs have been generated through self-employment loans in Kullu. 79.5% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
73% of registered enterprises are in services while 27% are in manufacturing. Only 2% of employment is in small and medium enterprises. 86% of school-age children are enrolled in higher secondary school (classes 9–12).
In Kullu, which ranks 11 of 12 in Himachal Pradesh for youth opportunity, the overall opportunity score is 51.9 out of 100. On women-owned enterprises at 10%, it sits close to the national mark. The district has 18,961 registered service enterprises.