Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,503 jobs have been generated through self-employment loans in Bengaluru Rural. 30.1% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
75% of registered enterprises are in services while 25% are in manufacturing. Only 8% of employment is in small and medium enterprises. 64% of school-age children are enrolled in higher secondary school (classes 9–12).
In Bengaluru Rural, which ranks 3 of 31 in Karnataka for youth opportunity, the overall opportunity score is 55.6 out of 100. On women-owned enterprises at 28.6%, it sits close to the national mark. The district has 89,585 registered service enterprises.