Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,049 jobs have been generated through self-employment loans in Alappuzha. 35% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
74% of registered enterprises are in services while 26% are in manufacturing. Only 5% of employment is in small and medium enterprises. 85% of school-age children are enrolled in higher secondary school (classes 9–12).
In Alappuzha, which ranks 4 of 15 in Kerala for youth opportunity, the overall opportunity score is 57.4 out of 100. On women-owned enterprises at 27.2%, it sits close to the national mark. The district has 46,822 registered service enterprises.