Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,800 jobs have been generated through self-employment loans in Malappuram. 34.5% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
73% of registered enterprises are in services while 27% are in manufacturing. Only 6% of employment is in small and medium enterprises. 100% of school-age children are enrolled in higher secondary school (classes 9–12).
In Malappuram, which ranks 12 of 15 in Kerala for youth opportunity, the overall opportunity score is 53.7 out of 100. On women-owned enterprises at 14%, it sits close to the national mark. The district has 74,499 registered service enterprises.