Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
328 jobs have been generated through self-employment loans in Pathanamthitta. 31.2% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
78% of registered enterprises are in services while 22% are in manufacturing. Only 5% of employment is in small and medium enterprises. 82% of school-age children are enrolled in higher secondary school (classes 9–12).
In Pathanamthitta, which ranks 9 of 15 in Kerala for youth opportunity, the overall opportunity score is 55 out of 100. On women-owned enterprises at 27.4%, it sits close to the national mark. The district has 28,176 registered service enterprises.