Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
610 jobs have been generated through self-employment loans in Guna. 76.5% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
80% of registered enterprises are in services while 20% are in manufacturing. Only 3% of employment is in small and medium enterprises. Only 52% of school-age children are enrolled in higher secondary school (classes 9–12).
In Guna, which ranks 27 of 55 in Madhya Pradesh for youth opportunity, the overall opportunity score is 43.3 out of 100. On women-owned enterprises at 21.8%, it sits close to the national mark. The district has 38,413 registered service enterprises.