Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
619 jobs have been generated through self-employment loans in Bhadrak. 60.5% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
74% of registered enterprises are in services while 26% are in manufacturing. Only 2% of employment is in small and medium enterprises. 71% of school-age children are enrolled in higher secondary school (classes 9–12).
In Bhadrak, which ranks 10 of 30 in Odisha for youth opportunity, the overall opportunity score is 44.8 out of 100. On women-owned enterprises at 21.6%, it sits close to the national mark. The district has 43,205 registered service enterprises.