Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,027 jobs have been generated through self-employment loans in Kendrapara. 58.2% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
77% of registered enterprises are in services while 23% are in manufacturing. Only 2% of employment is in small and medium enterprises. 68% of school-age children are enrolled in higher secondary school (classes 9–12).
In Kendrapara, which ranks 28 of 30 in Odisha for youth opportunity, the overall opportunity score is 40.6 out of 100. On women-owned enterprises at 13%, it sits close to the national mark. The district has 35,930 registered service enterprises.