Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,742 jobs have been generated through self-employment loans in Puri. 63.7% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
73% of registered enterprises are in services while 27% are in manufacturing. Only 2% of employment is in small and medium enterprises. 75% of school-age children are enrolled in higher secondary school (classes 9–12).
In Puri, which ranks 6 of 30 in Odisha for youth opportunity, the overall opportunity score is 48.4 out of 100. On women-owned enterprises at 24.6%, it sits close to the national mark. The district has 56,798 registered service enterprises.