Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
559 jobs have been generated through self-employment loans in Sonepur. 62.2% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
57% of registered enterprises are in services while 43% are in manufacturing. Only 2% of employment is in small and medium enterprises. 72% of school-age children are enrolled in higher secondary school (classes 9–12).
In Sonepur, which ranks 20 of 30 in Odisha for youth opportunity, the overall opportunity score is 43 out of 100. On women-owned enterprises at 29.4%, it sits close to the national mark. The district has 13,133 registered service enterprises.