Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,223 jobs have been generated through self-employment loans in Ludhiana. 33.7% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
66% of registered enterprises are in services while 34% are in manufacturing. Only 11% of employment is in small and medium enterprises. 99% of school-age children are enrolled in higher secondary school (classes 9–12).
In Ludhiana, which ranks 2 of 23 in Punjab for youth opportunity, the overall opportunity score is 55.9 out of 100. On women-owned enterprises at 20%, it sits close to the national mark. The district has 1,90,304 registered service enterprises.