Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
323 jobs have been generated through self-employment loans in Rupnagar. 45.1% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
79% of registered enterprises are in services while 21% are in manufacturing. Only 3% of employment is in small and medium enterprises. 82% of school-age children are enrolled in higher secondary school (classes 9–12).
In Rupnagar, which ranks 6 of 23 in Punjab for youth opportunity, the overall opportunity score is 54.3 out of 100. On women-owned enterprises at 25.2%, it sits close to the national mark. The district has 25,322 registered service enterprises.