Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
288 jobs have been generated through self-employment loans in Churu. 74.6% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
70% of registered enterprises are in services while 30% are in manufacturing. Only 2% of employment is in small and medium enterprises. 76% of school-age children are enrolled in higher secondary school (classes 9–12).
In Churu, which ranks 17 of 41 in Rajasthan for youth opportunity, the overall opportunity score is 47.2 out of 100. On women-owned enterprises at 18.2%, it sits close to the national mark. The district has 55,609 registered service enterprises.