Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
131 jobs have been generated through self-employment loans in Jaisalmer. 74.2% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
71% of registered enterprises are in services while 29% are in manufacturing. Only 3% of employment is in small and medium enterprises. 67% of school-age children are enrolled in higher secondary school (classes 9–12).
In Jaisalmer, which ranks 24 of 41 in Rajasthan for youth opportunity, the overall opportunity score is 46 out of 100. On women-owned enterprises at 29.1%, it sits close to the national mark. The district has 18,463 registered service enterprises.