Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
698 jobs have been generated through self-employment loans in Jhunjhunu. 67.2% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
75% of registered enterprises are in services while 25% are in manufacturing. Only 2% of employment is in small and medium enterprises. 66% of school-age children are enrolled in higher secondary school (classes 9–12).
In Jhunjhunu, which ranks 2 of 41 in Rajasthan for youth opportunity, the overall opportunity score is 52.4 out of 100. On women-owned enterprises at 37.1%, it sits close to the national mark. The district has 65,590 registered service enterprises.