Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
2,055 jobs have been generated through self-employment loans in Jodhpur. 68.4% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
66% of registered enterprises are in services while 34% are in manufacturing. Only 7% of employment is in small and medium enterprises. 77% of school-age children are enrolled in higher secondary school (classes 9–12).
In Jodhpur, which ranks 5 of 41 in Rajasthan for youth opportunity, the overall opportunity score is 50.4 out of 100. On women-owned enterprises at 25.2%, it sits close to the national mark. The district has 1,31,688 registered service enterprises.