Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,549 jobs have been generated through self-employment loans in Deoria. 70.3% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
81% of registered enterprises are in services while 19% are in manufacturing. Only 2% of employment is in small and medium enterprises. 61% of school-age children are enrolled in higher secondary school (classes 9–12).
In Deoria, which ranks 28 of 75 in Uttar Pradesh for youth opportunity, the overall opportunity score is 44.5 out of 100. On women-owned enterprises at 17.4%, it sits close to the national mark. The district has 46,106 registered service enterprises.