Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,674 jobs have been generated through self-employment loans in Kanpur Nagar. 59.9% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
70% of registered enterprises are in services while 30% are in manufacturing. Only 9% of employment is in small and medium enterprises. Only 58% of school-age children are enrolled in higher secondary school (classes 9–12).
In Kanpur Nagar, which ranks 6 of 75 in Uttar Pradesh for youth opportunity, the overall opportunity score is 49.4 out of 100. On women-owned enterprises at 14%, it sits close to the national mark. The district has 1,27,293 registered service enterprises.