Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,431 jobs have been generated through self-employment loans in Kushinagar. 67% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
80% of registered enterprises are in services while 20% are in manufacturing. Only 3% of employment is in small and medium enterprises. 63% of school-age children are enrolled in higher secondary school (classes 9–12).
In Kushinagar, which ranks 52 of 75 in Uttar Pradesh for youth opportunity, the overall opportunity score is 42.1 out of 100. On women-owned enterprises at 23.1%, it sits close to the national mark. The district has 43,970 registered service enterprises.