Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
2,508 jobs have been generated through self-employment loans in Prayagraj. 61% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
79% of registered enterprises are in services while 21% are in manufacturing. Only 4% of employment is in small and medium enterprises. 66% of school-age children are enrolled in higher secondary school (classes 9–12).
In Prayagraj, which ranks 29 of 75 in Uttar Pradesh for youth opportunity, the overall opportunity score is 44.2 out of 100. On women-owned enterprises at 16.7%, it sits close to the national mark. The district has 1,09,409 registered service enterprises.