Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,410 jobs have been generated through self-employment loans in Rampur. 57.2% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
72% of registered enterprises are in services while 28% are in manufacturing. Only 4% of employment is in small and medium enterprises. Only 41% of school-age children are enrolled in higher secondary school (classes 9–12).
In Rampur, which ranks 46 of 75 in Uttar Pradesh for youth opportunity, the overall opportunity score is 42.9 out of 100. On women-owned enterprises at 13.5%, it sits close to the national mark. The district has 40,426 registered service enterprises.