Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,962 jobs have been generated through self-employment loans in Sitapur. 68.6% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
74% of registered enterprises are in services while 26% are in manufacturing. Only 3% of employment is in small and medium enterprises. Only 45% of school-age children are enrolled in higher secondary school (classes 9–12).
In Sitapur, which ranks 72 of 75 in Uttar Pradesh for youth opportunity, the overall opportunity score is 37.6 out of 100. On women-owned enterprises at 22.5%, it sits close to the national mark. The district has 41,958 registered service enterprises.