Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,080 jobs have been generated through self-employment loans in Nainital. 56.3% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
82% of registered enterprises are in services while 18% are in manufacturing. Only 5% of employment is in small and medium enterprises. 100% of school-age children are enrolled in higher secondary school (classes 9–12).
In Nainital, which ranks 1 of 13 in Uttarakhand for youth opportunity, the overall opportunity score is 54.4 out of 100. On women-owned enterprises at 12.7%, it sits close to the national mark. The district has 37,467 registered service enterprises.