Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
568 jobs have been generated through self-employment loans in Pauri Garhwal. 60.7% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
81% of registered enterprises are in services while 19% are in manufacturing. Only 3% of employment is in small and medium enterprises. 71% of school-age children are enrolled in higher secondary school (classes 9–12).
In Pauri Garhwal, which ranks 3 of 13 in Uttarakhand for youth opportunity, the overall opportunity score is 52.5 out of 100. On women-owned enterprises at 8.3%, it sits close to the national mark. The district has 13,320 registered service enterprises.