Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
838 jobs have been generated through self-employment loans in Birbhum. 43% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
74% of registered enterprises are in services while 26% are in manufacturing. Only 4% of employment is in small and medium enterprises. 81% of school-age children are enrolled in higher secondary school (classes 9–12).
In Birbhum, which ranks 22 of 23 in West Bengal for youth opportunity, the overall opportunity score is 40 out of 100. On women-owned enterprises at 41.7%, it sits close to the national mark. The district has 53,379 registered service enterprises.