Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
479 jobs have been generated through self-employment loans in Hooghly. 46.2% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
75% of registered enterprises are in services while 25% are in manufacturing. Only 4% of employment is in small and medium enterprises. 67% of school-age children are enrolled in higher secondary school (classes 9–12).
In Hooghly, which ranks 11 of 23 in West Bengal for youth opportunity, the overall opportunity score is 44.8 out of 100. On women-owned enterprises at 40.6%, it sits close to the national mark. The district has 91,268 registered service enterprises.