Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
383 jobs have been generated through self-employment loans in Malda. 60.5% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
75% of registered enterprises are in services while 25% are in manufacturing. Only 3% of employment is in small and medium enterprises. 90% of school-age children are enrolled in higher secondary school (classes 9–12).
In Malda, which ranks 19 of 23 in West Bengal for youth opportunity, the overall opportunity score is 41.7 out of 100. On women-owned enterprises at 49.6%, it sits close to the national mark. The district has 67,101 registered service enterprises.