Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
495 jobs have been generated through self-employment loans in Paschim Medinipur. 65.4% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
78% of registered enterprises are in services while 22% are in manufacturing. Only 4% of employment is in small and medium enterprises. 77% of school-age children are enrolled in higher secondary school (classes 9–12).
In Paschim Medinipur, which ranks 17 of 23 in West Bengal for youth opportunity, the overall opportunity score is 43.4 out of 100. On women-owned enterprises at 20.7%, it sits close to the national mark. The district has 89,031 registered service enterprises.