Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
4,660 jobs have been generated through self-employment loans in Purba Medinipur. 62.2% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
67% of registered enterprises are in services while 33% are in manufacturing. Only 4% of employment is in small and medium enterprises. 74% of school-age children are enrolled in higher secondary school (classes 9–12).
In Purba Medinipur, which ranks 14 of 23 in West Bengal for youth opportunity, the overall opportunity score is 43.8 out of 100. On women-owned enterprises at 46.9%, it sits close to the national mark. The district has 97,803 registered service enterprises.