Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
61 jobs have been generated through self-employment loans in Uttar Dinajpur. 63% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
82% of registered enterprises are in services while 18% are in manufacturing. Only 5% of employment is in small and medium enterprises. 78% of school-age children are enrolled in higher secondary school (classes 9–12).
In Uttar Dinajpur, which ranks 21 of 23 in West Bengal for youth opportunity, the overall opportunity score is 40.7 out of 100. On women-owned enterprises at 15.1%, it sits close to the national mark. The district has 51,597 registered service enterprises.