Self-Help Groups of about 10 to 15 rural women under NRLM (Aajeevika), built into Village and Cluster Federations.
21.7% of enterprises in Eluru are women-owned. 77.4% of women have their own bank account, close to the typical district. Small business loans in the district run at ₹57,739 per lakh population. NRLM Self Help Groups are the vehicle through which women access credit like this to build livelihoods.
78% of registered enterprises are in services while 22% are in manufacturing. Small and medium enterprises account for 2.1% of MSME employment. Enrolment in classes 9 to 12 equals 68% of the population of that age.
In Eluru, which ranks 20 of 26 in Andhra Pradesh for youth opportunity, the overall opportunity score is 45.3 out of 100. The district runs ahead of the national picture on women's freedom of movement at 45%, against 41% nationally, while it lags on women taking part in all major household decisions at 63%, against 73% nationally. On women in the labour force at 45.4%, it sits close to the national mark.