Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
6,361 jobs have been generated through self-employment loans in Ganderbal. 59.1% of jobs overall are self-employment, close to the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
57% of registered enterprises are in services while 43% are in manufacturing. Only 1% of employment is in small and medium enterprises. Only 44% of school-age children are enrolled in higher secondary school (classes 9–12).
In Ganderbal, which ranks 1 of 20 in Jammu and Kashmir for youth opportunity, the overall opportunity score is 56.9 out of 100. On women-owned enterprises at 41.5%, it sits close to the national mark. The district has 14,681 registered service enterprises.