Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
4,105 jobs have been generated through self-employment loans in Jammu. 43.4% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
87% of registered enterprises are in services while 13% are in manufacturing. Only 7% of employment is in small and medium enterprises. 77% of school-age children are enrolled in higher secondary school (classes 9–12).
In Jammu, which ranks 4 of 20 in Jammu and Kashmir for youth opportunity, the overall opportunity score is 54.8 out of 100. On women-owned enterprises at 24.9%, it sits close to the national mark. The district has 73,733 registered service enterprises.