Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
3,065 jobs have been generated through self-employment loans in Kathua. 48.7% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
84% of registered enterprises are in services while 16% are in manufacturing. Only 4% of employment is in small and medium enterprises. 70% of school-age children are enrolled in higher secondary school (classes 9–12).
In Kathua, which ranks 7 of 20 in Jammu and Kashmir for youth opportunity, the overall opportunity score is 53.1 out of 100. On women-owned enterprises at 25%, it sits close to the national mark. The district has 22,012 registered service enterprises.