Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,461 jobs have been generated through self-employment loans in Poonch. 65.7% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
83% of registered enterprises are in services while 17% are in manufacturing. Only 1% of employment is in small and medium enterprises. 64% of school-age children are enrolled in higher secondary school (classes 9–12).
In Poonch, which ranks 18 of 20 in Jammu and Kashmir for youth opportunity, the overall opportunity score is 48.1 out of 100. On women-owned enterprises at 20.9%, it sits close to the national mark. The district has 10,350 registered service enterprises.