Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
5,581 jobs have been generated through self-employment loans in Pulwama. 71.5% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
70% of registered enterprises are in services while 30% are in manufacturing. Only 4% of employment is in small and medium enterprises. Only 50% of school-age children are enrolled in higher secondary school (classes 9–12).
In Pulwama, which ranks 2 of 20 in Jammu and Kashmir for youth opportunity, the overall opportunity score is 55.4 out of 100. On women-owned enterprises at 9.6%, it sits close to the national mark. The district has 25,229 registered service enterprises.