Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,863 jobs have been generated through self-employment loans in Rajouri. 65.4% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
83% of registered enterprises are in services while 17% are in manufacturing. Only 2% of employment is in small and medium enterprises. 66% of school-age children are enrolled in higher secondary school (classes 9–12).
In Rajouri, which ranks 14 of 20 in Jammu and Kashmir for youth opportunity, the overall opportunity score is 49.3 out of 100. On women-owned enterprises at 27.6%, it sits close to the national mark. The district has 14,180 registered service enterprises.