Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,264 jobs have been generated through self-employment loans in Shopian. 76.4% of jobs overall are self-employment, behind the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
82% of registered enterprises are in services while 18% are in manufacturing. Only 2% of employment is in small and medium enterprises. Only 45% of school-age children are enrolled in higher secondary school (classes 9–12).
In Shopian, which ranks 6 of 20 in Jammu and Kashmir for youth opportunity, the overall opportunity score is 53.2 out of 100. On women-owned enterprises at 13.6%, it sits close to the national mark. The district has 12,665 registered service enterprises.