Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
1,391 jobs have been generated through self-employment loans in Kanyakumari. 32.1% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
69% of registered enterprises are in services while 31% are in manufacturing. Only 3% of employment is in small and medium enterprises. 92% of school-age children are enrolled in higher secondary school (classes 9–12).
In Kanyakumari, which ranks 6 of 38 in Tamil Nadu for youth opportunity, the overall opportunity score is 55 out of 100. On women-owned enterprises at 41.8%, it sits close to the national mark. The district has 74,831 registered service enterprises.