Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
721 jobs have been generated through self-employment loans in Nagapattinam. 39.3% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
80% of registered enterprises are in services while 20% are in manufacturing. Only 2% of employment is in small and medium enterprises. 74% of school-age children are enrolled in higher secondary school (classes 9–12).
In Nagapattinam, which ranks 29 of 38 in Tamil Nadu for youth opportunity, the overall opportunity score is 48.7 out of 100. On women-owned enterprises at 50.1%, it sits close to the national mark. The district has 30,075 registered service enterprises.