Deendayal Jan Aajeevika Yojana (Shehari): MoHUA's urban livelihoods mission, in pilot in 25 cities, replacing DAY-NULM.
847 jobs have been generated through self-employment loans in Pudukkottai. 39.3% of jobs overall are self-employment, better than the typical district. The D-JAY(S) Urban Livelihoods unit works this ground, helping urban youth set up and sustain small enterprises.
77% of registered enterprises are in services while 23% are in manufacturing. Only 3% of employment is in small and medium enterprises. 85% of school-age children are enrolled in higher secondary school (classes 9–12).
In Pudukkottai, which ranks 30 of 38 in Tamil Nadu for youth opportunity, the overall opportunity score is 48.2 out of 100. On women-owned enterprises at 20%, it sits close to the national mark. The district has 56,275 registered service enterprises.