Self-Help Groups of about 10 to 15 rural women under NRLM (Aajeevika), built into Village and Cluster Federations.
46.9% of enterprises in Purba Medinipur are women-owned. 59.5% of women have their own bank account, behind the typical district. Small business loans in the district run at ₹29,681 per lakh population. NRLM Self Help Groups are the vehicle through which women access credit like this to build livelihoods.
67% of registered enterprises are in services while 33% are in manufacturing. Only 4% of employment is in small and medium enterprises. 74% of school-age children are enrolled in higher secondary school (classes 9–12).
In Purba Medinipur, which ranks 14 of 23 in West Bengal for youth opportunity, the overall opportunity score is 43.8 out of 100. The district runs ahead of the national picture on women's freedom of movement at 61.3%, while it lags on women in the labour force at 33.6% and women taking part in all major household decisions at 58.4%.